Getting more visitors on the blog should be the first aim of any blogger. The main aim of the blog is to reach to as many people as you can. And with social media that is absolutely possible. But creating blog posts applicable to all social media platform is still a trivial aspect of blogging. I am sure you would agree. So what are some things which needs to be thought about before conceptualising the blog post?
Identify your niche
Identify your niche and writing about it is the first step towards the successful blog. On Facebook, these type of posts in series garner more attention, as you are giving information about a specific topic.
Write Topics in Series
You can deduce a timeline. May be 8 posts or 10 posts of 500 words. This would help being relevant to the topic and people can find similar posts together.
Write helpful posts
Your posts should be insightful and should elaborate on something which people can try. In short create posts which are helpful to others.
Detailed and Data Centric Approach
It is easy to write something based on data. Posts which you write should be based on data and should be detailed. Doing research before writing a post would help multi folds.
Underline or Italicise important points
This is more of a formatting tip but goes a long way to enhance the reading experience. Underlining, quoting or Italicising will help your readers skim through the content when they are in hurry.
Write Content Outline if the post is too long
Having a content outline is a must if your content is too long. Your readers should be able to hop onto the content that they want to read.
For great content, it is highly necessary to keep it crisp and clear. Hope these tips will help you. In the next post, we should see about how detailed a post should be…
Simi went home that day very disappointed. She was lost and came by this window by her table at home. The window which she loved the most. She stayed alone in a flat and she felt that she belonged to this little corner of her house. Not that it was aesthetic or something great but she felt a sense of warmth here.
The window offered so many things to her she thought to herself sipping on a cup of tea and started to count them.
” Morning sunlight which entered through this window and the sea breeze which soothed her in the evening.The crows who came crowing to her and the other friends like pigeons and squirrels. The sight of abundance with the tall coconut trees and the sense of gratitude which the mango tree left her filled up with. The discipline of the office goers and the enthusiasm of the children playing gully cricket.”
She loved watching the seasons change through the window. The spring, the gentle winters and the pitter-patter of the rains which was a sigh of relief after the summer. Simi exchanged glances with the full moon and starry nights. No moon days would leave her gloomy.
She had now made window friends and would signal to them if she caught sight of them.
Simi sensed how the passage of time. It was 5 years that she had worked hard for the organization, now, and it was the time to take a call. A call to quit the organization which meant life for her. She also weighed down the option to start something of her own.
This window had not only given her a perspective of the outside world but also the connection to her inner self.
Once upon a time, there was a huge elephant Lakshmi who lived in a temple.All her life, Lakshmi had been at the service of God,far away from where it belonged. Lakshmi took the processions of God around the city and stayed in the temple. She wished for a baby elephant and thought that once the baby was born she would send it to the wild so that he would have a different life.
Lakshmi was taken care by Bhumi and her family. Bhumi was yearning for a son from years. She wished for a son and also promised Lord that once a boy is born,she would offer him as a priest to the temple.
Years later ,Lakshmi and Bhumi ,each got a baby. Lakshmi offered her son to the temple and he renunciated his life to become a priest.The baby elephant,though, was caught in the clutches of the temple.
Lakshmi had closed her eyes for ever immediately after giving birth to the calf.
Simi continued that day at her office with a heavy heart. All her colleagues took turns to console her in her cabin. Some cheered her up. One of them said, “I am shocked that you didn’t get promoted,Simi”!
At 4 o’clock a huddle was called in to ask if anyone had a different opinion regarding appraisals. No-one raised their hands. Simi was in a different world and remembered the story of a cat which her niece Shriya had once made up. The cat which turned in to a dog when it was alone in the room with Shriya. But showed her catty self when surrounded by people.
Simi had ridiculously laughed at the story then, but today, she could relate to it.
Social Media is an ally for all the bloggers if used correctly. But while using social media for blog promotion one has to be constantly on toes. If you don’t mind being on the edge all the time, social media promotions are for you. As a beginner the whole social media promotion world can be daunting. Let us understand that using social media platforms is totally free, having said that there is a certain limitation on what personal information you are giving out to the social media platforms. Here are some things which you should consider before choosing a platform for social media promotion.
Most bloggers do the mistake of being on all social media platforms, which is overwhelming both for the bloggers and for the readers. They do not know what to expect from you. So, choosing the platform which suits your blog posts is the wisest decision you can make as a blogger.
How would you choose the platform?
If you are a blogger who can whip up 140 words every now and then throughout the day and attract your readers through them, twitter is for you. For some it may prove to be daunting. Twitter is the most trending social media platform. It also helps to understand which hashtags are popular and you can frame your content accordingly. There is a huge blogger community on twitter which one can get connected to. Like Blogchatter, there are other platforms which conduct chat sessions which is worth joining. Twitter is very useful as a beginner, but you need to understand and find out your tribe.
This is by far everyone’s favourite because of ease of use and the popularity among users. Facebook promotions are tricky. There are two ways to promote on Facebook. The first way is to publish a blog post link on a dedicated Facebook Account and the other way is to write a blog post on Facebook. But the problem with the other one is that it won’t get you the traffic. Though your Facebook account has millions of followers, until they drop by your blog site, getting the visitors is virtually of no use. So while promoting on Facebook, it is important to know what exactly you want from it. Facebook is amazing as it has many blogging tribes. You can always find your tribe and get traffic routed from there.
Pinterest can not be completely called as a social media platform, it is a search engine and best at that. Choose Pinterest if your posts are mostly “How to’s” and helpful to people. Pinterest is the choice for Fashion, Craft, DIY bloggers but it is not limited to that for sure. Any genre can do well on Pinterest. You need to have an amazing sense of images to share it on Pinterest. And a lot of homework is needed to get going. In the forthcoming blog posts, Pinterest strategies for beginners will be covered.
“If you haven’t grammed it, it hasn’t happened”, is one of the saying. As it promptly says, Instagram is more about being real. IGTV is one of the most watched platform on Instagram. If you are a fitness blogger, yoga blogger and the likes, Instagram is for you. Instagram audience prefers it real without many images. If you are ready to show your progress and strike a real conversation, it is the best place. Be careful to choose proper hashtags to amplify your presence on Instagram.
All the platforms have different promoting strategies which we will discuss in our next posts. Which platform do you use widely and which platform gets more traffic to your blog? Drop in the comment.