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Meaningful Blog Posts – One Step At A Time

Meaningful Blog Posts – One Step At A Time

Getting more visitors on the blog should be the first aim of any blogger. The main aim of the blog is to reach to as many people as you can. And with social media that is absolutely possible. But creating blog posts applicable to all social media platform is still a trivial aspect of blogging. I am sure you would agree. So what are some things which needs to be thought about before conceptualising the blog post?

Identify your niche

Identify your niche and writing about it is the first step towards the successful blog. On Facebook, these type of posts in series garner more attention, as you are giving information about a specific topic.

Write Topics in Series

You can deduce a timeline. May be 8 posts or 10 posts of 500 words. This would help being relevant to the topic and people can find similar posts together.

Write helpful posts

Your posts should be insightful and should elaborate on something which people can try. In short create posts which are helpful to others.

Detailed and Data Centric Approach

It is easy to write something based on data. Posts which you write should be based on data and should be detailed. Doing research before writing a post would help multi folds.

Underline or Italicise important points

This is more of a formatting tip but goes a long way to enhance the reading experience. Underlining, quoting or Italicising will help your readers skim through the content when they are in hurry.

Write Content Outline if the post is too long

Having a content outline is a must if your content is too long. Your readers should be able to hop onto the content that they want to read.

For great content, it is highly necessary to keep it crisp and clear. Hope these tips will help you. In the next post, we should see about how detailed a post should be…

Simi and her window

Simi went home that day very disappointed. She was lost and came by this window by her table at home. The window which she loved the most. She stayed alone in a flat and she felt that she belonged to this little corner of her house. Not that it was aesthetic or something great but she felt a sense of warmth here.

The window offered so many things to her she thought to herself sipping on a cup of tea and started to count them.
” Morning sunlight which entered through this window and the sea breeze which soothed her in the evening.The crows who came crowing to her and the other friends like pigeons and squirrels. The sight of abundance with the tall coconut trees and the sense of gratitude which the mango tree left her filled up with. The discipline of the office goers and the enthusiasm of the children playing gully cricket.”

She loved watching the seasons change through the window. The spring, the gentle winters and the pitter-patter of the rains which was a sigh of relief after the summer. Simi exchanged glances with the full moon and starry nights. No moon days would leave her gloomy.

She had now made window friends and would signal to them if she caught sight of them.

Simi sensed how the passage of time. It was 5 years that she had worked hard for the organization, now, and it was the time to take a call. A call to quit the organization which meant life for her. She also weighed down the option to start something of her own.

This window had not only given her a perspective of the outside world but also the connection to her inner self.

Elephant who had a wish!

Elephant who had a wish!

Once upon a time, there was a huge elephant Lakshmi who lived in a temple.All her life, Lakshmi had been at the service of God,far away from where it belonged. Lakshmi took the processions of God around the city and stayed in the temple. She wished for a baby elephant and thought that once the baby was born she would send it to the wild so that he would have a different life.

Lakshmi was taken care by Bhumi and her family. Bhumi was yearning for a son from years. She wished for a son and also promised Lord that once a boy is born,she would offer him as a priest to the temple.

Years later ,Lakshmi and Bhumi ,each got a baby. Lakshmi offered her son to the temple and he renunciated his life to become a priest.The baby elephant,though, was caught in the clutches of the temple.
Lakshmi had closed her eyes for ever immediately after giving birth to the calf.

The Mysterious Cat

The Mysterious Cat

Simi continued that day at her office with a heavy heart. All her colleagues took turns to console her in her cabin. Some cheered her up. One of them said, “I am shocked that you didn’t get promoted,Simi”!

At 4 o’clock a huddle was called in to ask if anyone had a different opinion regarding appraisals. No-one raised their hands. Simi was in a different world and remembered the story of a cat which her niece Shriya had once made up. The cat which turned in to a dog when it was alone in the room with Shriya. But showed her catty self when surrounded by people.

Simi had ridiculously laughed at the story then, but today, she could relate to it.


How to Choose Social Media Platform to Promote Blog

How to Choose Social Media Platform to Promote Blog

Social Media is an ally for all the bloggers if used correctly. But while using social media for blog promotion one has to be constantly on toes. If you don’t mind being on the edge all the time, social media promotions are for you. As a beginner the whole social media promotion world can be daunting. Let us understand that using social media platforms is totally free, having said that there is a certain limitation on what personal information you are giving out to the  social media platforms. Here are some things which you should consider before choosing a platform for social media promotion.

Most bloggers do the mistake of being on all social media platforms, which is overwhelming both for the bloggers and for the readers. They do not know what to expect from you. So, choosing the platform which suits your blog posts is the wisest decision you can make as a blogger.

How would you choose the platform?

  • Twitter:

If you are a blogger who can whip up 140 words every now and then throughout the day and attract your readers through them, twitter is for you. For some it may prove to be daunting. Twitter is the most trending social media platform. It also helps to understand which hashtags are popular and you can frame your content accordingly. There is a huge blogger community on twitter which one can get connected to. Like Blogchatter, there are other platforms which conduct chat sessions which is worth joining. Twitter is very useful as a beginner, but you need to understand and find out your tribe.

  • Facebook

This is by far everyone’s favourite because of ease of use and the popularity among users. Facebook promotions are tricky. There are two ways to promote on Facebook. The first way is to publish a blog post link on a dedicated Facebook Account and the other way is to write a blog post on Facebook. But the problem with the other one is that it won’t get you the traffic. Though your Facebook account has millions of followers, until they drop by your blog site, getting the visitors is virtually of no use. So while promoting on Facebook, it is important to know what exactly you want from it. Facebook is amazing as it has many blogging tribes. You can always find your tribe and get traffic routed from there.

  • Pinterest

Pinterest can not be completely called as a social media platform, it is a search engine and best at that. Choose Pinterest if your posts are mostly “How to’s” and helpful to people. Pinterest is the choice for Fashion, Craft, DIY bloggers but it is not limited to that for sure. Any genre can do well on Pinterest. You need to have an amazing sense of images to share it on Pinterest. And a lot of homework is needed to get going. In the forthcoming blog posts, Pinterest strategies for beginners will be covered.

  • Instagram

“If you haven’t grammed it, it hasn’t happened”, is one of the saying. As it promptly says, Instagram is more about being real. IGTV is one of the most watched platform on Instagram. If you are a fitness blogger, yoga blogger and the likes, Instagram is for you. Instagram audience prefers it real without many images. If you are ready to show your progress and strike a real conversation, it is the best place. Be careful to choose proper hashtags to amplify your presence on Instagram.


All the platforms have different promoting strategies which we will discuss in our next posts. Which platform do you use widely and which platform gets more traffic to your blog? Drop in the comment.


Of Love, Life & Betrayal

Of Love, Life & Betrayal


Piping hot Maggi almost stuck Charudutta’s throat! He coughed and reached for the glass of water. What would he do when Radanika, a beautiful, fair, tall and educated girl of the class in the academy, had asked him something quite unexpectedly?

“Leave others, tell us how to impress boys like ‘you’”.

Charudutta was on the seventh heaven as any other boy would have been. But at the same moment, he looked intensely into Lily’s eyes, full of questions. Lily was shocked as her best friend was openly hitting on Charudutta. Days passed on only to make Lily realize that she was short of understanding her own clan of the “fairer” sex.

A Spoonful Of Sugar & Little More

A Spoonful Of Sugar & Little More

There were whispers in all corners of the office, today. Everyone had some idea of what would unfold for them. Simi was a smart, workaholic person who had high self-esteem. She dedicatedly finished her printing work and headed towards the meeting hall where the appraisals were going to be out.

The names of the promoted employees were called out. But Simi was nowhere in the list. Tears rolled down her eyes as she was extremely hopeful of the reward for the extraordinary work she had cloaked in. While she was sobbing in the restroom she heard a lady say,

” Work less, darling, but don’t forget to keep him sweet”!


The A of Social Media Marketing for Bloggers – Keywords

The A of Social Media Marketing for Bloggers – Keywords



Blogging is slowly becoming a full-time occupation with advent of Social Media for people who are good at writing and know how to market their skills. There are a couple of major aspects which are covered by blogging. The first one is that this occupation is geographically independent. You can very well be in your pajamas and work the whole day from your bed (Sounds Interesting?). The second one is that once you have a considerable amount of following you can actually amp up your blogging skills and become an influencer. This is the intangible benefit of blogging where you become popular among your internal and external circle. But there are downsides to it too. Blog traffic is generally a cause of concern and it actually takes a lot of efforts to bring a considerable amount of visitors on the blog organically. Organically meaning without any adverts or paid to boost.

Traffic Woes:

Blogging is fun when you get organic traffic on your blog without much hassle. Fortunately, there are many avenues where you can post and appreciate people’s work which might get reciprocated to you. There are exclusive platforms for blogging which bring you the steady stream of visitors but what when the life happens and you stop taking the effort to appreciate other bloggers, the traffic plunges and the next step could be a complete STOP to the process of conceiving a blog topic, researching over it, writing and publishing. How to overcome the traffic woes that a blog is going through? Well, the A of Social Media Marketing for Bloggers is KEYWORDS. (Looks complicated? Not really!!)


What are Keywords?

Keywords are the important words which define your content on the blog. As bloggers, we need keywords because they are the anchors to which the content gets attached to in the sea of search queries. Using simple words and phrases as keywords would simplify the search and it would rank your content on the first page of any search.

Easier Said Than Done? Yes, it indeed is..but we can get there slowly….

How to identify Keywords?

Keyword research is an activity which has to be conducted before writing blog posts. Knowing the ranking of the keyword in the search engine it is easy to know what is the competition for a particular keyword. So if there is not much competition for the keyword that means it is the less searched word on the search engine. You can realign your keyword to match the word which has more traction on social media.


  • Start with a topic, your idea or the main word which is called as “Seed”
  • Research about this word on a variety of websites. While researching you should look out for the way the website has used the keyword.
  • Create a list of keywords that are used by various websites and identify their popularity on Google’s keyword planner.

How to use keywords for Search Engine Optimisation?

Once the keyword is in place, you can write your blog post weaving 2 keywords in 100 words. As per the search engine guidelines, the keyword density in an article should be 2%.

If you do not want to dig further there are plugins which you can use to Optimise your blog post as per the keyword.


Yoast SEO

This plugin covers the basic Search Engine Optimisation for the websites and is by far the most downloaded plugin that is there for SEO.


WordPress Bloggers can easily download this plugin and start identifying the keywords through the Google Keyword Planner tool. Ranking on the first page of any web search is a hard work which pays. Blogging with a keyword is always a sound plan to keep those visitors coming.


Book Review – The Forest Of Enchantments

Book Review – The Forest Of Enchantments

Kandarpa Aganeeta Ameeta Chabi

Nava Neela Neeraja Sundaram

Patapeeta Maanahum Tarita Ruchi-Suchi

Navmi Janaka Sutaavaram

Shree Ram Chandra Kripalu Bhaju Mana

Harana Bhavabhaya Daarunam



I was humming this Bhajan from the last couple of weeks, we have been practicing it in our Kathak Class and the words somehow weren’t leaving me much as I heard them they were digging deep and sitting in a different deeper place in my heart which I wasn’t ready to unravel. That place in my heart was kept untouched for a couple of decades and I was totally into the whirlwind of the worldly charms which had already engulfed me consciously and unconsciously.

I bought “The Forest Of Enchantments” by Chitra Banerjee Divakaruni on a whim and could find that the way Saint Tulasidas has described Lord Ram in his Bhajan is what Sita and everybody who loves Ram would be feeling about him. Since childhood, I was not very fond of Sita. I never thought that she was weak to protest but somehow I could not relate to her.

There have been many books on Sita. But I could not get myself to read them because I always felt that Sita endured too much for her being. Her story was always heartbreaking and I never wanted to touch that part of my heart.

It is usually said that what you sing or what you do from the bottom of your heart shows you the way further. All that hemming and doing classical moves on the tune of “Shri Rama Chandra Kripalu Bhajaman” had brought me to read a bit about Ram and more about Sita through this book “The Forest Of Enchantments”  


Why you should read the book?




Valmiki Ramayan, Ramacharitmanas, Kamba Ramayan and all the contemporary Ramayan and Sitayans have been told in different ways focussing on the different aspect of the epic and never any of these storytellers have looked at Sita from a perspective I was looking for. This book is amazingly relevant to today’s times.



The author is a great storyteller which is apparent as the scenes and the settings are quite vivid.

The author has introduced Sita’s internal beauty and not much is said about Sita’s appearance as such. I felt it as a welcome change. It is very smart to portray Sita purely based on her thoughts and her natural being.



When it comes to managing and handling relationships, the author has succeeded in giving all the girls a new idol to look up to.

Relationships of a new, coy bride and her way of settling in the Palace of Her Beloved have been interestingly portrayed. As a new bride when you are just understanding the ways of new life and you have nobody to look out for, Sita and her story of settling at her in-laws’ place is something to learn from.

Treta Yug or Kaliyug, Sita’s story emphasizes the fact that when it comes to relationships not much has changed.


Approach to situations

This is the most important part of the book. Sita is very objective in her approach to life. She does not go by the book like her husband but follows her heart in every situation. There the author truly won over me.

She is a thinker who thinks rationally about every situation that she faces and is not afraid to be forgiving or to be sorry if she has taken any wrong move.


A great insight on confrontations and negotiation

Not a fan of Confrontations, Sita is a great negotiator. She does not speak her mind but acts as per her mind and makes others do so when the time demands.  Sita does not regret but owns her mistakes on her sleeves and marches ahead with dignity. The author has bowled me over by showing me what I could not see ever in Sita.  


What I longed for in the book?

The portrayal of women of strength throughout Sita’s life was great but I would have loved to know more about each of them.

Her relationship with her father could also have been portrayed in detail.

The bond which she shared with Lakshman could have been detailed a bit too.


What I truly loved and I am happy about?

That Sita spent most of her life with Ram. She had an amazing married life which I was very happy to read.


How much Time did it take to read?

365 pages in total, it took 8 hours for me to read. I am a very slow reader and like to live every moment and every scene portrayed in the book.

The book was so enticing that I could not put it down and I think the whole credit goes to the author for making it such a fantastic read. Easy and flowing words made it more interesting.


Tips for slow readers like me.

Go with the flow, not all the books can be read fast as per my experience, especially the books like these which have many hidden messages and meanings

If you want to complete it soon, just read it like a glance, no need to go deep and understand every bit. But I am sure you would have to revisit it again.

Keep reading 2-3 pages when you get time. You might amp up the speed in some time.

Judging the book on the scale of 5

Book Cover: 4/5

Storytelling: 4.5/5

Book Length :4/5

I am glad Chitra Banerjee Divakaruni, the author of “The Forests Of Enchantments” has written the book in such a way that any person despite the gender can draw a lot of strength from Sita.

Epics are the stories which are retold by different storytellers through the centuries. It is about how the story is being told and how creative is the storyteller. The plot of the epic is the same, but the delivery of that plot and the take away from it is in hands of the storyteller.

The author wins over me hands down and I send a lot of power to her for creating a new idol for many women like me who need to be inspired, motivated from time to time.

You can buy the book here:

The Forest of Enchantments