31 Oct Diwali Sweets – To eat or not to eat?
Most of us have grown up eating many homemade delicacies made by our mothers, aunts and other ladies, in our case dad and husband too. Indian food and festivals are inseparable. My mom used to have specific delicacies on festivals. She never made anything mismatch to that season of the festival. Say for example, for Nagpanchami ( It is a festival where we pray to the Snake God) she used to make naivedhya of Sakhar Bhat ( Sugar Saffron Rice). On the last day of Ganapati, that is on Ananta Chaturdashi, she used to make Banana Pachadi ( Kelachi Koshimbir) which she used to call as “ Anantachi Koshimbir,” these things were seldom repeated as may be those festive days would be perfect weather-wise to have this all. After her, I have never seen anybody so thoughtful with regards to food. Come rainy season and we used to refrain from Brinjal, Onion completely, and Garlic, the simple reason would be that rains make the digestion sluggish, if we eat something like onion, we would need a good digestive power, as the winter approach, the digestion gets back to normal and after Diwali, we can actually start eating Brinjal, Onions, and Garlic. There is a specific day called “ Tulasi Vivah” when one can start eating everything. Diwali sweets were made well in advance and were allowed to be eaten only on the Abhyangasnan Day ( Narakchaturdashi) the tradition which continues till date.
Why this much thought in eating?
Because our food science is very well advanced and it is as per the season. Seasons affect the gut and digestive power of the stomach. If we eat as per the digestive power, we are never to fail. I totally believe in eating seasonal food. Diwali is meant for eating. Good food and Good times equal Diwali. Diwali Palaharam is a matter of great interest across India. With the talks of diet and nutrition in place, life has become difficult.
How the supply in the market changes our perception of food.
7 to 8 years ago, PepsiCo introduced oats in India. The campaign was making India heart healthy. The campaign was successful and slowly other companies like Britannia, Kellogg’s also rushed to bring in the most healthy cereal of the world “ Oats.” Looking at the facts, it is apparent that slowly with these types of campaigns India has become 200 crore market for cereals which is nothing but packaged food presented wonderfully and advertised really well. Same goes with other packaged goodies such as Wafers, Noodles and so on. The question on my mind is why would we give up our food and go ahead to eat something which does not even taste a bit like Indian food. The answer is the power of ADVERTISING and BRANDING.
How colors, advertising, branding, and campaigns change the food scenario?
Nobody branded Poha, Upma, Idli, Dosa the way we are bombarded with Pizza, Noodles and Masala oats advertisements. Same goes with Diwali Snacks. After Navratri, you can watch Cadbury advertising about how to gift Chocolates ( Cadbury Chocolate Pack) this Diwali to your loved ones, neighbors and so on. I mean really? When did the warmth of homemade ladoo, murukku, shankarpali was replaced by something made in the factory with many other products with loads of preservatives?
Oats Chivda, Ladoo Without Sugar and Gluten Free Chakli
There cannot be Chivda without Poha, Corn Poha, or Sabudana Poha period. There cannot be ladoo without sugar ( palm sugar or jaggery are good replacements of sugar), and there cannot be chakli without gluten as Chakli wouldn’t happen if there is no Gluten in the mix. So, the gist of all the above is, as we always say, eat in moderation. Have those long walks every day consistently to feel good and fit.
No million dollar company can be worried about your heart, and it’s health though they claim. Ultimately, you are the only person who knows your body and its needs. So, eat homemade, think homemade and seasonal. Whether should you have all the sweets? Please have as you wouldn’t get the warmth and thought with which it is conceived and made.