Super Blogger Challenge 2018
Hello everyone, Super Blogger Challenge 2018 is the most exciting part of the new year indeed. This is the first time that The 5 AM Mommy is participating in the Challenge. The topics which will be written on would be related to productivity, well- being, fitness, weight training, wholesome food and home gym. Your ideas are appreciated. Wish us luck!
Most of us have grown up eating many homemade delicacies made by our mothers, aunts and other ladies, in our case dad and husband too. Indian food and festivals are inseparable. My mom used to have specific delicacies on festivals. She never made anything mismatch to that season of the festival. Say for example, for Nagpanchami ( It is a festival where we pray to the Snake God) she used to make naivedhya of Sakhar Bhat ( Sugar Saffron Rice). On the last day of Ganapati, that is on Ananta Chaturdashi, she used to make Banana Pachadi ( Kelachi Koshimbir) which she used to call as “ Anantachi Koshimbir,” these things were seldom repeated as may be those festive days would be perfect weather-wise to have this all. After her, I have never seen anybody so thoughtful with regards to food. Come rainy season and we used to refrain from Brinjal, Onion completely, and Garlic, the simple reason would be that rains make the digestion sluggish, if we eat something like onion, we would need a good digestive power, as the winter approach, the digestion gets back to normal and after Diwali, we can actually start eating Brinjal, Onions, and Garlic. There is a specific day called “ Tulasi Vivah” when one can start eating everything. Diwali sweets were made well in advance and were allowed to be eaten only on the Abhyangasnan Day ( Narakchaturdashi) the tradition which continues till date.
Why this much thought in eating?
Because our food science is very well advanced and it is as per the season. Seasons affect the gut and digestive power of the stomach. If we eat as per the digestive power, we are never to fail. I totally believe in eating seasonal food. Diwali is meant for eating. Good food and Good times equal Diwali. Diwali Palaharam is a matter of great interest across India. With the talks of diet and nutrition in place, life has become difficult.
How the supply in the market changes our perception of food.
7 to 8 years ago, PepsiCo introduced oats in India. The campaign was making India heart healthy. The campaign was successful and slowly other companies like Britannia, Kellogg’s also rushed to bring in the most healthy cereal of the world “ Oats.” Looking at the facts, it is apparent that slowly with these types of campaigns India has become 200 crore market for cereals which is nothing but packaged food presented wonderfully and advertised really well. Same goes with other packaged goodies such as Wafers, Noodles and so on. The question on my mind is why would we give up our food and go ahead to eat something which does not even taste a bit like Indian food. The answer is the power of ADVERTISING and BRANDING.
How colors, advertising, branding, and campaigns change the food scenario?
Nobody branded Poha, Upma, Idli, Dosa the way we are bombarded with Pizza, Noodles and Masala oats advertisements. Same goes with Diwali Snacks. After Navratri, you can watch Cadbury advertising about how to gift Chocolates ( Cadbury Chocolate Pack) this Diwali to your loved ones, neighbors and so on. I mean really? When did the warmth of homemade ladoo, murukku, shankarpali was replaced by something made in the factory with many other products with loads of preservatives?
Oats Chivda, Ladoo Without Sugar and Gluten Free Chakli
There cannot be Chivda without Poha, Corn Poha, or Sabudana Poha period. There cannot be ladoo without sugar ( palm sugar or jaggery are good replacements of sugar), and there cannot be chakli without gluten as Chakli wouldn’t happen if there is no Gluten in the mix. So, the gist of all the above is, as we always say, eat in moderation. Have those long walks every day consistently to feel good and fit.
No million dollar company can be worried about your heart, and it’s health though they claim. Ultimately, you are the only person who knows your body and its needs. So, eat homemade, think homemade and seasonal. Whether should you have all the sweets? Please have as you wouldn’t get the warmth and thought with which it is conceived and made.
A new beginning is very exciting, it becomes more meaningful when shared with family and friends.
As our dear blog readers you all are our extended family members and we could not wait further to tell you about our new venture and the kind of experience it has been since last month.
Around a month ago, I had severe headache radiating to right shoulder to fingers. It was so severe that I could barely talk. One such afternoon when all the pain was getting settled, I went to Shrilekha’s place over a tea. We stay just a couple of KM apart so occasional tea is always welcome besides we consider it as a quick huddle over looming matters.
As we were discussing different things, Shrilekha being her usual very enterprising self came up with a thought that Chennai has very poor quality of Phulkas and we should certainly do something about it.
There was no further thought before we decided that we should do Phulkas.
Initially it just started with Phulkas and slowly, as per the demand we started serving dinner. Word of mouth was our main ally when it came to spreading word. We cannot thank enough to our friends who spread the word so quickly. As we were doing dinners which included One gravy and Phulkas, we slowly started getting requests for lunches too. All office goers needed a home cooked lunch, so that requirement was fulfilled. Recently, we completed one month of this endeavour called “Joshi Caterers”
The main mission of this venture is to reach out to people who need home cooked food. As people love pizza, they also love to eat Puran Poli. It is just about the right taste and on time delivery.
Most of the customers which we came across never ate outside because one can not eat food without onion garlic outside. Similarly, food we should eat when we are fasting like Sabudana Vada or Sabudana Khichadi is never served in any restaurant in Chennai.
We served it and people liked it very much, we are so grateful to each of them who encouraged us with their amazing feedbacks.
Having home cooked food is a bliss. I was outside for 8 long years of my life and I have always felt the dearth of good home-made food so much so that in the last 2 years I started cooking on my own. Even if there was food, it was not made with quality ingredients which is even more harmful to the body.
As every business has its challenges, we too come across some difficulties every now and then. But when priorities are set right and as a team when we work towards getting a solution it all falls back in place.
Apart from Shrilekha and Me, there is a team of 5 people who are constantly working at making this experience better with every delivery. Our families have been extremely encouraging, without them we could not have pulled it up.
Meal planning was being done at the micro level and now it is done at Macro Level. We think and plan all our meals carefully so that they are nutritious and include seasonal varieties of vegetables.
I would always say that nothing can be accomplished without collaboration.
My people Khaleel, Kamakshi, Vignesh, Murali Mama, Mr.Joshi have been an integral part of the whole process. They encouraged us to take a step ahead and are with us in this satisfying yet challenging journey. Deliveries and procurement is entirely looked after Khaleel, Vignesh and Murali Mama. Culinary doubts and issues are quickly sorted by Baba. Kamakshi is an efficient cook and an amazing help. These people are my people and as a close knit family would stand by each other in the ups and downs of the life, they have been there just behind us as pillar of strength.
Well begun is half done..the journey so far was satisfying and god willing, it would be so in future.
The past week has been tremendously busy. Family gatherings, celebrations, functions and the overdose of love and affection from all sides. Sometimes I crave for such time as it is immensely satisfying. With a lot of parties come a lot of food, late night dinners, zero workouts and I often land in a Topsy Turvy Land which is not very familiar at all. I have said many times in my posts that routine is my paradise, how so ever boring it sounds it is the truth. So how do I get back to my routine is the real key to better productivity. I feel everything happens as a part of a cycle and to start, we certainly need to halt at some point. For me, that point is La Dolce Far Niente, which literally means the sweetness of doing NOTHING in Italian.
Recently I read a book called “Eat Pray Love” by Elizabeth Gilbert and for the love of “Julia Roberts” watched the movie with all my heart where “La Dolce Far Niente” term is pretty elaborated when she travels to Italy as a part of her expedition. Since childhood, doing nothing is my fantasy. Being a child I practiced it very well and was being called lazy many a times. But they never knew the real bliss of a person like me who knows how to do NOTHING. 🙂
Have you ever wondered how your day would be if you take time out for “La Dolce Far Niente”?
Doing nothing needs equal efforts as running on the treadmill because it requires a great determination to stop the urge which makes us do something or the other all the time.
We usually crave for weekends and small gateways to relax, what if we infuse these moments of “La Dolce Far Niente” in our routines just to sit back and stare out of that window, with zero intention and zero thoughts…that way it would certainly become a meditation of sorts where you connect with yourself on a deeper level.
Workouts make me happy, but doing nothing makes me happier so I am going to infuse my time of sweet nothings into my routine and see whether that scale really budges 🙂
What would you do to do nothing? Would love to know.
The article is written as part of the #SuperBloggerChallenge2018 by #Instacuppa conducted by HealthWealthBridge.com, FashionableFoodz.com and AllAboutTheWoman.comand should not be repurposed, republished or use otherwise. The content herein is owned by the blogger. SuperBloggerChallenge2018 is not responsible for any infringement caused.